CLAIBORNE BUSINESS UP FOR REVIEW
By Adnews Staff
Liz Claiborne of New York is looking for a U.S. agency to handle the creative portion of its account for women's and men's apparel, accessories and fragrances. Currently the company does not advertise in Canada, relying on spillover. If that doesn't work in the future Claiborne may consider advertising in Canada. Spokesperson Jane Randal told Adnews last week that the company is in no position to say whether it would use the U.S. agency for Canadian ads or look for a local shop. The business was with Altschiller & Company of New York until agency and client parted ways in March this year.
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