Apply Digital expands into Los Angeles
By Adnews Staff
Apply Digital, a Vancouver-based firm specializing in the design and marketing of digital products, has expanded its operations into the United States by opening an office in Los Angeles. The new location will be headed by Dan Olson, previously managing director of the western region at Wunderman, as well as CEO and managing director of Young & Rubicam Group. Apply Digital also has an office in Toronto.
“Marketing continues to evolve and digital products are now crucial to customer engagement, with many companies using them as the main connection between them and their customers,” said Olson, who has been appointed business development partner at Apply Digital. “Southern California has a diverse set of industries looking for the right partner to develop their digital products, including agriculture, over the top TV and connected TV, health sciences, gaming, hospitality, and travel. While there are many digital agencies, they lack true digital product development knowledge and the ability to offer a complete solution.”