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Subway Canada begins Never Miss Lunch initiative

Sandwich chain Subway Canada has begun a new national initiative called “Never Miss Lunch.” Beginning on Nov. 3, which has been designated World Sandwich Day, the company will donate 15 cents from each purchase of a Kids’ Pak meal to the After the Bell program of Food Banks Canada. The initiative is intended to provide support for children who rely on food banks. From Nov. 3 to 10, the chain will also conduct a donation drive for the program in participating restaurants. The effort is being supported with social media activities.

The initiative was developed in association with Public Inc., with public relations and social media support from Veritas Communications. Televison and digital advertising is being produced by DentsuBos with media buying by Carat.

“‘Never Miss Lunch’ is the evolution of our longstanding partnership with Food Banks Canada and aims to bring awareness to the important issue of child hunger in Canada,” said Cristina Wells, senior marketing director at Subway Canada. “We are committed to the communities in which we live and operate within, and will continue to do our part to fill the gap for fresh food access for those that need it most.”

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