Subway breaks new advertising campaign
By Adnews Staff
Subway Restaurants has begun a new marketing campaign called "Make It What You Want." Developed by Dentsu Aegis Network, the national campaign includes a 60-second television commercial featuring user-generated content depicting consumers "living their best lives." The television creative will be supported with social media activities and digital advertising. This is the first work for Subway by Dentsu Aegis since the chain consolidated its Canadian and US advertising and media account with a single agency. Participating Dentsu subsidiaries include Carat Canada, DentsuBos, Carat NY and Mcgarrybowen NY.
"This campaign marks a new direction for us," said Chris Carroll, chief advertising officer at Subway. "We're defining who we are in a more contemporary way and uniting our brand with today's consumer’s lifestyles, but the fundamentals don't change. Customization, every day affordability and delicious, nutritious sandwiches are still at the core of our business."