Apply Digital launches GoodScout
By Adnews Staff
Apply Digital of Vancouver has launched a new marketing agency called GoodScout. It will specialize in digital marketing services for mid-sized business-to-business and business-to-consumer clients in North America. It will operate as an independent unit of its parent company. GoodScout’s initial clients include Elastic Path, Ag Growth International, ConstructConnect, LGM Financial Services, Neksa, Terramera, Sensitile and Tractor Digital. It will be headed by managing partner Frank Pedersen, who has previously worked at Consumer Dynamics, Moxon House, Vertic and Deep Focus.
“Many mid-sized B2B and B2C companies across industries have been slow to adopt and integrate digital into their marketing initiatives and customer experience, but that is quickly changing,” said Pedersen. “GoodScout was created to provide these companies with experienced and responsive digital experts, augmenting their existing marketing capabilities and enabling an acceleration of their go-to-market efforts.”