BCP media work sent to Starcom MediaVest
The media operations of Montreal-based BCP have been integrated into those of Starcom MediaVest Group. The change is a result of the integration in 2014 of BCP into Publicis Montreal. Starcom MediaVest is a subsidiary of Publicis Groupe.
"This consolidation allows us to bring greater expertise to the Quebec market by merging BCP's former media operations with Starcom MediaVest Group, providing our respective clients with an in-depth pool of resources, best-in-class talents and tools and more robust insights that will ultimately drive greater results and efficiency," said Alain Tadros, president of Publicis Montreal.