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Simply Spiked Lemonade begins campaign

Molson Coors has begun a campaign for its Simply Spiked Lemonade product line called the “Keep it Real Can.” The national campaign depicts the usage of a polygraph machine to see if people on the streets were prepared to give honest answers to questions. The campaign also includes a contest component in which consumers can enter a draw for $5,000 by submitting a review of the product at <>. The contest will run until July 15. Other elements of the campaign include public relations, media relations and social media content. The campaign was developed by Citizen Relations, with media work by Wavemaker, experiential elements by Playbook and social media work by Volt.

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