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Environics Analytics buys Generation5
By Adnews Staff
Environics Analytics of Toronto has acquired the business and assets of Generation5 from Voltari Canada. Both companies specialize in consumer information and marketing analytics. Under terms of the agreement, Generation5's demographic, behaviour and segmentation product lines will coexist with Environics products. The two units will also collaborate on future data and analytics products.
"With the Generation5 experts joining our team, we now have even more tools, data and strategies to help Canadian marketers connect with their customers and grow their business," said Jan Kestle, president of Environics Analytics. "We are very excited about the new opportunities this will allow us to offer to both companies' customers."
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