Volt Media expands into hospitals
By Adnews Staff
Halifax-based out-of-home media firm Volt Media, in collaboration with PHSN Healthmedia, has signed a deal for exclusive rights to represent all advertising signage in a number of hospitals in Nova Scotia and New Brunswick. These ads will include back-lit posters, elevator signage and large wall posters in high-traffic areas in the hospitals. "This network will give us the opportunity to reach new and unique audiences and build on our growing list of clients who have an interest in the health care industry," said Jay Aird, vice-president of operations at Volt Media. In the fall, the company plans to expand its hospital inventory to other provinces in Atlantic Canada.
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