CareerBeacon.com conducts campus campaign in Atlantic Canada
By Adnews Staff
Halifax-based recruitment website CareerBeacon.com has begun an out-of-home campaign intended to attract university students to its site. The campaign consists of ads on video screens at Dalhousie University, Saint Mary’s University, Mount Saint Vincent University, Cape Breton University and the University of New Brunswick. The ads display the latest job listing that have been added to the website. The ad inventory is operated by Volt Media. “It’s difficult to get the attention of today’s youth,” said Jean Nadeau, general manager of CareerBeacon.com. “We recognized that they are online and are using different mediums to get their information. Volt Media has allowed us to target this audience in a defined and unique physical environment.”