Prostaid Calgary begins Staying Alive campaign
By Adnews Staff
Not-for-profit organization Prostaid Calgary has begun an awareness campaign in southern Alberta encouraging men over the age of 40 to get their prostate checked. The campaign, called "Staying Alive," consists of television, radio, washroom and bus shelter advertising created by Creative Intelligence Agency of Calgary. The creative uses the image of a raised finger in a disco pose and uses the tagline, "You Go Boy." "The campaign is aimed at getting southern Alberta men in their 40s to get a benchmark PSA test for prostate cancer," says Bob Shiell, president of Prostaid Calgary. "It is absolutely critical that men get their first prostate test in their 40s and then rechecked regularly so they can fully enjoy life in their 50s, 60s, 70s and 80s." According to the organization, approximately one in every seven Alberta men will be diagnosed with prostate cancer during their lifetime.