Microsoft launches online ad network
By Adnews Staff
Microsoft Canada of Toronto has launched a new online advertising network called Drive Performance Media. According to the company, the service offers advertising across the 40 most-visited Canadian websites as measured by ComScore Media Metrix. This represents an audience of 14.2 unique visitors, or 60% of online consumers in Canada, according to the company. The service also includes various targeting, tracking, measurement and reporting functions.
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