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Ford conducts Fiesta contest promotion

Automaker Ford recently conducted a promotion for its Fiesta vehicle in association with Microsoft Canada. The initiative, developed by Blue Hive, consisted of a contest conducted via Microsoft properties MSN and Xbox. It was promoted with advertising on MSN, Xbox, Skype, Outlook and Windows 8. The winner received a three-day trip to Toronto to drive a Fiesta and attend a concert by musical group The Arkells on Nov. 28. It will continue with video content on MSN and Xbox depicting the experiences of the contest winners.

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