Questrade hires Ruckus Digital
By Adnews Staff
Toronto-based financial services company Questrade has recently retained Ruckus Digital, a social media agency also based in Toronto. The assignment includes the development of a public relations program for Questrade incorporating social and digital initiatives supporting the launch of a new wealth management service called Portfolio IQ.
The campaign also includes a television commercial featuring sports broadcaster Cabbie Richards. The commercial debuted during the broadcast of the Grey Cup yesterday. It will be accompanied by three online videos on the subject of the service's accessibility, low cost and convenience.
"We're excited to be working with Ruckus Digital to help us through our most recent phase of growth," said Lynn Suderman, director of communications at Questrade. "For us it was the match with Questrade's personality, one that stands out, that made Ruckus Digital a natural choice."