Tim Hortons readies Dream Cookies campaign
By Derek Winkler
Tim Hortons has begun a launch promotion for a new line of products called Dream Cookies. The promotion includes the participation of actress Maitreyi Ramakrishnan, who will appear in a television commercial with her brother Vishwaa. The campaign, which will run through June, will focus on the family’s “love of Tim Hortons and their excitement for the new Dream Cookie lineup.”
“We’re really proud to have a true Tims fan in Maitreyi joining us in introducing Dream Cookies to Canadians,” said Hope Bagozzi, chief marketing officer at Tim Hortons. “Cookies have always been a classic menu item at Tims, but our Dream Cookies elevate and reinvent the category for us. They’re a delicious treat to celebrate your everyday and share with friends and family. We can’t wait for everyone to try them.”