Transcontinental Media gains three advertising assignments
By Adnews Staff
The integrated sales department at Transcontinental Media has recently gained three assignments. The department develops advertising programs that run in Transcontinental’s magazines, newspapers and websites. Nestlé Canada will conduct an interactive promotion for its Nesquik product line in the online food sections of Canadian Living and Coupe de Pouce. This promotional area will be advertised on the Mochasofa.com group of websites with banners and a permanent place on the drop-down menu of the food section. Kellogg Canada has begun a campaign for Tony’s Turboz cereal. This initiative is running on the Mochasofa.com sites and in the magazines Canadian Living, Homemakers, Style at Home, Canadian Gardening, TV Guide, Coup de Pouce, Decormag, TV Hebdo and TV 7 Jours. The program includes a “Tony’s Turboz Breakfast Club” to which Canadians are invited to submit stories about breakfast and their children. Participants will be entered in a draw for $1,500 worth of outdoor equipment. Finally, Ford Canada is promoting its Freestyle vehicle with advertorials and advertising in Canadian Living, Coup de Pouce and Homemakers magazines. The material, which is primarily aimed at mothers, describes the accessibility, roominess and reliability of the car.