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Coup de Pouce readies milk-themed issue

Les Producteurs de lait du Québec has begun a content marketing campaign in association with Quebecor Media Group. Timed to coincide with the holiday season, the December issue of Coup de Pouce magazine will feature a "white" theme and carry native advertising content promoting the nutritional benefits of milk. The cover of the issue will be an almost entirely white depiction of a dessert and a glass of milk. Milk will also be featured in the cooking section and in three recipes. The Style and Home sections will also include "white"-themed content. The campaign also includes tradition advertising in the issue, including the back cover. The initiative uses the tagline, "Solid Stuff." The campaign was developed in collaboration with Lg2 and Touché.

"With 1.4 million readers across all platforms, Coup de Pouce is Quebec's most popular magazine," says Donald Lizotte, executive vice-president of advertising sales at Quebecor Media Group. "When combined with the expertise of our media creativity team, it becomes a prime media platform for local and national advertisers. This offering is based on creating and deploying relevant content that captivates readers. It allows advertisers to establish long-lasting and profitable relationships with a targeted audience."

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