SAQ debuts new magazine
The Société des alcools du Québec has introduced a new quarterly magazine called Le goût de partager. The magazine is produced by TVA Publications, which has also produced the SAQ's Tchin Tchin and Cellier magazines. The print edition's content will include advice, special reports, profiles, wine and food pairing recommendations and recipes. The digital edition will offer weekly updates.
"Our respective teams are working very closely together," said Lyne Robitaille, senior vice-president of newspapers, books and magazines at parent company Quebecor Media Group. "Together they oversee the planning, organization and optimization of the omni-channel content. In addition to producing Le goût de partager magazine in print, we're responsible for the publication of its digital online edition. We also manage the SAQ's social media platforms. This mandate reflects the quality of our services and the expertise of our content marketing specialists."