Quebecor Media restructures ad sales staff
Quebecor Media has introduced a new advertising sales structure that merges the sales staffs of the Sun newspapers, Canoe.ca, TVA Broadcast and TVA Publications into one unit. According to the company, the changes are intended to more effectively meet the needs of its advertisers. The organization will consists of seven sales staffs, each headed by a director, with specialists in newspapers, printing, distribution, magazines, publishing, broadcasting and online activities. "Merging QMI's four sales teams into one vertically integrated solutions team will allow us to create customized solutions for our advertisers," said Philippe Guay, vice-president of national sales at Quebecor Media. "I see multiple opportunities not only to serve our clients in a more efficient manner but also to capitalize on the synergies between our media platforms to creatively reach our national audience in a cost-efficient way."