SIAL Canada retains Praxis PR
By Adnews Staff
Tradeshow company SIAL Canada has hired Praxis PR of Toronto to promote the 2010 International Show For Food Professionals, which will take place in Montreal from April 21 to 23. The assignment consists of media relations in Toronto. French-language public relations are being handled by Bicom Communications of Montreal. "We were looking to widen the awareness of SIAL into English Canada, specifically into Ontario," said Tamar Kantarjian, communications manager at SIAL Canada. "We chose Praxis PR because the firm has an extensive background and knowledge about the foodservice industry. Our show attracts exhibitors and attendees from all over the world with it's international focus, we are confident that Praxis PR will engage Ontario's food professionals to get excited about next year's event."