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Quebec cheesemakers release holiday ad

The Fédération des producteurs de lait du Québec has released a new television commercial to promote Quebec cheese during the holiday season. The 30-second ad, created by Cossette, depicts a family gathering intended to evoke nostalgia, according to the agency. "Over the years, cheeses from here have been woven into the traditions that bring family and friends together during the holidays," said Nicole Dubé, marketing director of the federation. The commercial will air until Dec. 27. "We are proud to have a seat at the table during this time of celebration."

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