Toronto-based communications agency Praxis PR has undertaken a rebranding initiative. The changed include a new website at <http://www.praxispr.com>, a new logo, new corporate colours and a shortening of the company name to Praxis. "We felt the time was right to invest in our brand image," said Maureen Juniper, co-founder and partner of the agency. "Our services have expanded beyond traditional public relations and our successes have been record breaking. It was time to evolve, revive and renew our brand to mirror who we are in 2012 and define who we plan to be in years to come."