Bell Aliant and Bell have begun a second annual "Let's Talk" campaign intended to encourage conversation about mental health. On Feb. 8, the companies will donate five cents for each text message sent by their customers to programs dedicated to mental health. The initiative will be promoted with a national campaign of television, print, radio and outdoor advertising, as well as social media activities. The creative will feature Olympic speed skater Clara Hughes describing her experiences with depression. "Mental illness touches one in five Canadians and no one should tackle it alone," said Lisa Merrithew, vice-president of corporate affairs at Bell Aliant. "We believe that corporate Canada can play a key role in increasing awareness and helping to make treatment in our communities more accessible. Working together we can improve the lives of Canadians and help reduce the over $50 billion annual cost of mental health to our economy."