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Halifax airport signs Astral Out of Home
By Adnews Staff
Halifax Stanfield International Airport has contracted Astral Out of Home to manage its indoor advertising inventory for the next 10 years. The contract stipulates a progressive increase in the number of ad faces, the introduction of new digital products and the development of a "media creativity initiative" in the airport terminal. As part of the deal, Astral will install its AeroTV system in the airport. This is digital network that displays news, sports, weather, fashion, comedy, movies and other programming. This content will be created in association with CTV Atlantic.
"The Halifax airport is a key venue that offers great opportunities for clients in this market," said Luc Quétel, president of Astral Out of Home. "We are looking forward to collaborating with other Bell companies, including Bell Aliant and CTV, to bring travelers a unique airport experience while also providing the best advertising platform for our clients."
Halifax Stanfield International Airport attracted approximately 3.6 million travelers in 2014.