Williams Fresh Cafe conducts Healthy Resolutions promotion
Restaurant chain Williams Fresh Cafe, based in Brantford, ON, has begun a new marketing program called "Healthy Resolutions" in support of its new low-calorie menu items. The promotion is aimed at consumers who have made New Year's resolutions to maintain a healthier lifestyle. Customers who buy one of two new food bundles will also receive a free pedometer. The campaign also includes an online contest component, the winner of which will receive a trip to the Turks and Caicos Islands. "In addition to more fresh food choices, guests can take advantage of the opportunity to enter for a chance to win a trip for two to Turks and Caicos by liking us on Facebook," said Lauren McColeman, the company's field marketing manager. "We believe rewarding guests for bettering themselves in 2012 is a great motivator to help maintain those healthy resolutions." Williams Fresh Cafe operates 40 locations.