Quebec-based plumbing fixtures company Riobel has become the main corporate sponsor of mogul skier Mikaël Kingsbury. The company will support the athlete during his participation in the FIS Freestyle Skiing World Cup for a period of three years. "We wanted to show our support for a promising young athlete and contribute to the accomplishment of his dreams," said company president Mario Bélisle. "Thanks to his talent, persistence and outgoing personality, Mikaël was a natural choice. His determination and personal discipline are values that strongly reflect Riobel's corporate culture."