Kids Help Phone undertakes rebranding
Toronto-based counseling and information service Kids Help Phone has introduced a new brand identity intended to better reflect the communication habits of young people. The initiative includes a new logo and redesigned website at <http://www.kidshelpphone.ca> that has been constructed to be more mobile-friendly, as well as an online chat application. The new branding will be part of a social media campaign later this month.
"Today's youth routinely search for information online and on social media about issues such as body image, suicide, and bullying," said Sharon Wood, president and CEO of Kids Help Phone. "However they may not be talking to their parents, friends or relatives. While our organization has a pioneering history of bringing new solutions to critical problems facing young people, the issues and help-seeking behaviors of young people have changed. Therefore, we must transform."