Quebecor forms promotional agreement with Tuango
Quebecor Media Group has formed an agreement with Montreal-based online promotional company Tuango. Via this exclusive agreement, Quebecor advertisers will be able to pay for advertising on the company's television, digital, newspaper, magazine and out-of-home properties, with the advertised goods and services to be sold on Tuango. In addition, Tuango clients will have the option to integrate their online promotions with off-line campaigns on Quebecor properties.
"We share the same values, so this alliance was a natural," said Donald Lizotte, executive vice-president of the advertising network at Quebecor Media Group. "It is based on an innovative new business model that will enable us to offer our existing customers new local and national opportunities, and also to bring in new customers who couldn't previously afford a media campaign with us. It's a win-win for everyone."