Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.


Warning: getimagesize(http://www.adnews.com/images/36373.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 159

Warning: getimagesize(http://www.adnews.com/images/m36373.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 162

Scotiabank begins new brand campaign

By Adnews Staff

Scotiabank will break a new brand campaign today promoting the company's "customer-first approach to banking." It includes 30- and 45-second television commercials as part of a larger 12-week campaign described by the company as "content-driven." The creative focuses on the bank's digital initiatives intended to make banking simpler for its customers. The campaign uses the tagline, "It starts with you."

March 1, 2017

« Back Next »

Related stories Comments