Lassonde promotes orange juice in Montreal
Lassonde Industries has begun an out-of-home campaign in Montreal in support of its Oasis Premium orange juice brand. The campaign was developed by Élixir Marketing Olfactif in association with Quebecor Media Group, Lg2 and Touché. It makes use of a transit shelter at the intersection of Peel St. and René-Lévesque Blvd. that has been redecorated to resemble and orange grove, including the aroma of oranges. Promotional workers will be present at the shelter to conduct product sampling. The initiative is part of a larger overall campaign for the product that began earlier this fall.