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New marketing vice-president at Lassonde

Fruit and vegetable juice company Lassonde Industries has appointed Claire Bara to the position of executive vice-president and general manager of marketing, trade and product development. She will oversee A. Lassonde brands including Oasis, Rougemont, Allen's, Fairlee and Fruit Drop. Bara was most recently vice-president of strategy, business intelligence, customer insight and revenue management for Canada and Mexico at Lowe’s. She was also vice-president of marketing for the Archambault and Videotron SuperClub divisions of Quebecor. Bara was also national director of revenue management at Molson Coors Canada and manager of private label brands at Sobeys.

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