Warning: getimagesize(http://www.adnews.com/images/35920.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 159
Warning: getimagesize(http://www.adnews.com/images/m35920.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 162
TVA conducts out-of-home campaign in Montreal
By Adnews Staff
Élixir Marketing Olfactif of Montreal has begun a joint initiative with Quebecor Media Group to create a transit shelter advertising campaign incorporating visual elements and scent. According to the companies, this is the first effort of its kind in the Montreal area. The creative promotes TVA cooking competition show La Relève. The shelters are equipped to release a strawberry cake fragrance to augment the visual element of the ad. The campaign will run until Oct. 23 in bus shelters adjacent to Rosemont metro station.
« Back Next »
Comments
blog comments powered by Disqus