American Express continues Realize the Potential campaign
American Express Canada has begun a new phase of its ongoing "Realize the Potential" campaign. The new materials focus on the company digital and mobile services. The campaign also seeks to present the brand in a "more youthful, relevant and engaging way," according to the company. The initiative includes online video, television commercials and social media activities. The campaign is being supported in Canada by OgilvyOne Worldwide, Mindshare, High Road and Notch Video.
"We're all about delivering indispensable service that makes American Express stand out as being more than just a payment card," said David Barnes, vice-president of advertising and communications at American Express Canada. "With the new campaign, we are delivering that message through a storytelling approach that reinforces how our service is technology-driven and available to our customers in the palm of their hand via their mobile device."