Transcontinental debuts online flyer website
By Adnews Staff
Montreal-based Transcontinental has launched a new website called Dealstreet.ca. The site will serve as an online flyer portal that will provide customized retail offers to consumers. Users browse these offers based on postal code or by product, service, brand or retailer. The site also includes content from Transcontinental publications such as Canadian Living, Style at Home and Homemakers. "Dealstreet.ca builds on the strength of retail flyers, which have traditionally played a significant role in the shopping habits of Canadians," said Alain Courville, general manager of Transcontinental Media. "A recent industry survey showed that a large number of Canadian consumers want to use the Internet to research information before heading to the stores. Dealstreet.ca delivers information about special offers, new product information, and even inspiration for the weekly family menu from wherever the Internet is available." The site was developed in association with Conversys, a Transcontinental company that specializes in placing print flyer content online.