Toronto-based Mindshare Canada has appointed Paula Carolan to the position of managing director of client leadership. She will head a number of accounts, including Mazda, and will manage senior client relations. Carolan was most recently client communications director at OMD. Janet Mainprize has joined the agency as director of digital analytics. She will manage digital analytics and reporting for the Ford Canada account. She was most recently vice-president and director of strategic services and media optimization at Wunderman.