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Quebec City Tourism breaks summer campaign
Québec City Tourism has begun a new advertising campaign, intended to promote the character of the city and its upcoming summer events. The campaign, called "Lots of love to give. This is Québec City," developed by Hop Brand Behaviour of Montreal, is running in English Canada and the United States. It includes radio and television advertising featuring the song Plein d'amour by Damien Robitaille. It also makes use of street posters, murals, electric signs, brochures in several magazines, and print ads in La Presse and Le Journal de Montréal. The initiative also includes a Facebook contest, the winner of which will receive dinner for six at the location of their choice.