DAIRY BUSINESS TESTING ADS
By Adnews Staff
Dairy Farmers of Canada is testing the creative from agencies shortlisted for the cheese portion of its account. The tests are running this week and next in Toronto and Montreal, and a decision on who gets the business will be made by Sept. 1. Incumbent BCP of Montreal is on the short list for the $17-million account. Cossette Communication-Marketing's Montreal office is also in contention. PNMB /Publitel of Montreal is making a joint pitch with BBDO Canada's Toronto office, and St-Jacques Vallée Young & Rubicam of Montreal is presenting jointly with Young & Rubicam of Toronto. The organization put the cheese portion of its business up for review in the spring after being disappointed with results of its most recent cheese campaign.