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TSN signs World Juniors sponsors
By Adnews Staff
Specialty television channel TSN has signed a series of sponsorship agreements surrounding its broadcasts of the 2016 IIHF World Junior Championship hockey tournament. General Motors has signed-on as part of its ongoing "Chevrolet Power of Play" initiative in association with Hockey Canada. During the tournament, TSN will air a series of vignettes featuring Team Canada players. These videos will also run on TSN's digital and social media channels. Expedia.ca has signed an agreement via which content from its "Hockey Hotel" promotion at a Mexican resort will air during the game broadcasts. Home Depot has signed-on as the closed captioning sponsor of the tournament. Esso will be the title sponsor of the World Juniors Radio Network. Wrangler, Sierra Sill and The Pint will also sponsor the World Juniors Radio Network. The World Junior Championship will take place in Finland from Dec. 26 to Jan. 5. TSN is a division of Bell Media.