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CIL Paint begins Experts On The Road promotion

Paint company CIL Paint has begun a promotion called "Décor Experts On The Road." During the initiative, CIL will host a number of designers in installations at 60 participating The Home Depot locations. The designers will consult with individual consumers on paint colour selection each Thursday evening until Oct. 16. The campaign was developed by by ShopperDDB in collaboration with DDB Public Relations. The promotion is intended to accompany CIL's ongoing "Stop Paint Paralysis" campaign, developed by DDB Canada and launched earlier this summer.

"People want to surround themselves with colours they love, because they know it will bring them a sense of comfort and happiness," said Jason Dubroy, managing director of ShopperDDB. "However, they can also put undo stress on themselves in the decision-making process. More often than not, they worry about the consequences of choosing the wrong colour, so our program gives them confidence through an expert's eye."

The installations are being supported with radio and television co-promotions incorporating prize giveaways, point-of-sale materials and social media activities.

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