ConAgra begins Be Saucy campaign
ConAgra has begun a campaign called “Be Saucy” to promote its VH line of sauces. The campaign is being conducted in association with Alliance Atlantis, Food Network, OSL Marketing, Ketchum Public Relations and Starcom. The creative consists of an in-store display that distributes recipe booklets containing meal ideas and coupons. This will be supported with a public relations campaign, including a promotional tour featuring Sandi Richard, host of the Food Network sereis Fixing Dinner.