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Williams Lea Tag acquires THP
By Adnews Staff
Williams Lea Tag, a marketing firm based in London, UK, has acquired Toronto-based THP, an agency specializing in digital content and social media marketing. THP's clients include Campbell's, Chiquita, ConAgra, Kraft Heinz, Molson Coors, Nestle and Unilever. The company operates in North America, the United Kingdom and Europe.
"I'm delighted to welcome the THP team into the rapidly-expanding WLT group as we collectively focus on turning creative ideas into reality," said David Kassler, group CEO of Williams Lea Tag. "THP has developed a compelling offer, delivering rapid, cost-effective on-demand content and social media solutions very effectively for key players within the food and beverage sectors. As well as looking forward to ongoing success for THP in these sectors, I see huge potential for the THP offer to resonate with brands as we continue to embed omni-channel marketing activation across our worldwide portfolio."