Toronto-based public relation and marketing agency Bicom Communications has undertaken a rebranding initiative. The firm will now operate as Bicom. The rebranding also includes a new visual identity and a redesigned website. The new brand is intended to better represent the firm's expanded range of services, which also include media relations, event management, digital strategy and content creation. The rebranding work was developed in association with Human.
"We have the greatest success resulting from true collaboration, as partners at the table who understand the overall business objectives and how to define success," said Daniella Macri, managing partner at Bicom. "From there, we pull from the shared experience, insights and tools, underlying it with creativity at every turn. We pride ourselves on a completely integrated approach to communications that ensures no stone is left unturned in the name of telling our clients' stories."