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Bicom Communications gains two accounts
By Adnews Staff
Bicom Communications of Toronto has recently gained two new clients. Outdoor apparel brand The North Face Canada has retained Bicom as its agency of record. The assignment includes media relations, influencer activities and promotional events. Apparel company Smartwool Canada has also hired Bicom as its agency of record. The firm is developing a national campaign of media relations and events that will promote Smartwool's line of Merino wool clothing. Both Smartwool and The North Face are divisions of VF Outdoor.
"The partnership is exciting for both companies," said Marie-Elizabeth Lajoie, marketing specialist at Smartwool Canada. "It combines creativity, strategy and strong media relations aimed to strengthen Smartwool's marketing mix and crystalize its market presence. It was important to choose an agency that not only understood Smartwool's values but also supported them. We found that in Bicom."