Vichy Canada conducts Mineral 89 campaign
Vichy Canada is conducting an online campaign for its Minéral 89 skin care brand. The national campaign was developed by Publicis of Montreal in collaboration with public relations agency Bicom Communications. The YouTube-based initiative makes use of six-, 15- and 30-second videos depicting testimonials from consumers as well as additional video content.
"Often, we talk about the importance of authenticity," said Bryn Gallagher, creative director at Publicis. "Our concept emerged from real comments made by real users. Minéral 89 was voted 'Canada's Most Loved Product' after only a few months on the market, and we simply brought this success to life."