Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Zero Crash Month promotion begins in British Columbia

The Vancouver-based Insurance Corporation of BC has begun an advertising campaign to promote October as “Zero Crash Month.” The campaign, developed by Wasserman & Partners Advertising of Vancouver, is intended to raise awareness of the impact of automobile crashes on families and communities. It consists of posters, newspaper advertising and a television commercial, all directing viewers to a website located at <http://www.zerocrashmonth.com>. At the site, a stunt performer named Troy Thunderton offers information on safe road use and invites visitors to take a pledge to drive, cycle and walk safely. The initiative also includes a contest. Participants who have no accidents and receive no traffic tickets in October can enter a draw for a Pontiac Torrent. Participating communities can also win road safety grants worth a total of $93,000 by showing the greatest reduction in crashes in October.

« Back Next »

Related stories Comments