Mercedes-Benz Canada hires Henderson Bas
By Adnews Staff
Mercedes-Benz Canada has appointed Henderson Bas of Toronto its online advertising agency of record. The account includes online planning, media buying, and creative development. “Online advertising is a key component of our overall marketing and communication strategy and therefore it is critical that we align ourselves with a top interactive agency,” said Pieter van der Griend, national marketing communications manager at Mercedes-Benz Canada.
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