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Ariad hires four

Ariad Communications has recently added four new staff members. Sonia Canonico has joined the agency as a senior account director. She has spent the last three years as manager of sports partnerships at Canadian Tire. Prior to that, she was an account director at 6 Degrees Integrated Communications, and account supervisor at Ignite Activation and an account manager at Newad.

Tara Glazer has joined the agency's health practice as an account director. She was most recently at Johnson & Johnson, where she was brand manager for the Aveeno & Johnson's Baby Professional line. Glazer has also been manager of creative strategy at Henderson Bas Kohn. She has also held several brand management positions at Nestlé.

Aven Santo Domingo and Patrick Fallarme have been hired as solution consultants in the agency's digital division. Santo Domingo was most recently senior manager of marketplace operations at Shop.ca. Prior to that, he was a product manager at 80/20 Solutions. He has also worked at Real Email Consulting, Epsilon, DoubleClick and Flonetwork.

Fallarme has spent the last six years in a series of positions at TC Media, most recently product specialist for one-to-one marketing. Prior to that, he was a digital solutions client engagement manager and a digital solutions account manager. Fallarme has also worked at Yardi Systems, Yesmail and Casale Media.

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