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CNN International signs representation deal with Adspace Sales
By Adnews Staff
CNN International has retained Adspace Sales of Toronto as its advertising sales representative in Canada. The agency will sell branded content, sponsorships and traditional advertising to Canadian advertisers and agencies. The agreement encompasses CNN International's television, digital and social media properties, including CNNMoney, CNN Style, CNN Travel and CNN Sport. CNN International Commercial has previously used the services of Adspace Sales in other international markets including Africa and Central Asia.
"There is a huge opportunity for Canadian brands and advertisers to connect with CNN's worldwide audience, whether the 425 million households we are distributed in or the three billion page views we generate each month," said Corinna Keller, vice-president of advertising sales for the Americas at CNN International Commercial. "By working with Adspace Sales, we are looking forward to opening up new conversations with potential partners in Canada who want to be associated with compelling CNN content and engage a global audience that simply can't be reached through any other media."