Royal LePage begins new campaign in Quebec
By Adnews Staff
Real estate company Royal LePage Quebec has begun a new campaign intended to promote the relationship between a real estate agent and a residential buyer. The television campaign, created by LXB Communication Marketing of Montreal, uses the tagline, “Your real estate accomplice.” The 30-second commercial consists of home movie-style footage of families in their homes as a Royal LePage business card blows through each scene on a breeze. “What I like the most about our TV campaign is the fact that there are no spoken words. No sales pitch, no bragging, no incentive to call or act on the spot,” said Pier Lalonde, senior creative director at LXB. “We used a business card to symbolize the agents that ultimately bring alive these thirty seconds.” The campaign broke on Sept. 17 on TVA, SRC, TQS and CTV in Quebec.