Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Conagra conducts Slim Jim campaign

Conagra Brands has begun a new campaign for its Slim Jim snack food line. Called “I’m with Slim,” the campaign features professional basketball player and brand spokesperson Chris Boucher. It consists of digital and in-store executions intended to raise awareness of the brand in Canada. Digital elements will run on Instagram, Twitch and TikTok. The campaign was developed by Per Se Brand Experience, with influener relations by Harbinger and digital work by M&K Media. The creative depicts ways in which the product helps Boucher “snap out” of boring situations.

« Back Next »

Related stories Comments